The Big Bang created the elements, the fundamental substances that make up everything in the universe. There was a lesser known event that created all the things that didn't make it onto the periodic table. Things that may not have matter, but really do matter. Things like excitement, frustration, love, hate, silliness, weirdness, luck, stress, cuteness, fear, or charm. That lesser known event was The Big Boom.
Big Boom is a universe of characters, a friendly, playful, imaginative, inclusive, and occasionally even philosophical place. It was designed to be an ever expanding social expression, character based property.